2026 TTA Summer Training Agenda
(subject to change)
Tuesday, July 7
TIME (All Sessions are Joint Sessions and will be in Primrose C)
11:30 AM - 12:30 PM Check-in and Registration
12:45 PM - 1:00 PM Kickoff Meeting
1:00 PM - 2:00 PM Keynote
Leticia Van de Putte, former Texas State Senator
2:00 PM - 3:00 PM Future of Broadband Technologies
Tom Seidl, NECA
3:00 PM - 4:00 PM Day-to-day Applications of AI for Rural Broadband Providers
Laura Kirk and Ethan Schultz, Baker Tilly
4:00 PM - 5:00 PM Excuse Me…Your Reputation Is Showing
Sarah Mueller, Vantage Point
5:00 PM - 7:00 PM Welcome Cocktail Reception
 
Wednesday, July 8
Time

Finance Track

Primrose C

Marketing/Sales/Customer Service Track
Primrose AB

Technical Track

Plumeria

7:30 AM Check-in & Registration (all day)
7:30 - 9:00 AM Breakfast (Lantana)
9:00 AM - 12:00 PM

Accounting Track Sessions
Primrose C

Marketing/Sales/Customer Service Track Sessions
Primrose AB

Technical Track Sessions
Plumeria

  9:00 AM - 9:50 AM
Cloud Switching
Tom Seidl, NECA
9:00 AM - 10:15 AM
Unfiltered and Unscripted: The Real Marketers of Broadband
Roundtable discussion moderated by Dee Dee Longenecker

15-Minute Break

9:00 AM - 10:00 AM
One Team, One Customer Experience
Michael Prather, Totelcom; Tara Zielinski, Nortex

15-Minute Break

 

10:00 AM - 10:50 AM
Switching Gears:  Navigating CAF ICC Reform and the Move to the Cloud
Andrew Adams, Cap Rock; Chris McNamara, Nortex; Emily Schmidt, Cap Rock
Moderator: Sharon Minor, Baker Tilly

10:30 AM - 12:00 PM
They’re Coming for You: Why Competition in Today’s Telecom Is Inevitable
Joy Milkowski, CEO-Access Marketing; Terry Chevalier, Sunstone Associates
 

10:15 AM - 11:00 AM
The Art of Smart: How to Troubleshoot the Devices that Drive Our Lives (and Drive Us Crazy)

Sam Pace, Etex

15-Minute Break

 

11:00 AM - 11:50 AM
Time Coding and CPRs

Panelists: Ryan Denzel, JSI; Lauren Sanders, BBT; Lauren Young, BSGM
Moderator: Traci Thomas, BBT

11:15 AM - 12:00 PM
A Cut, Now What? Navigating the Obstacles in an Underground Environment

Tim Douglass, Riviera Telephone

12:00 PM - 1:30 PM Lunch on your own
1:30 PM - 5:00 PM Accounting Track Sessions continued Marketing/Sales/Customer Service Track Sessions continued Technical Track Sessions continued
  1:30 PM - 2:45 PM
Fraud & Internal Controls
Steve Dawson, Dawson Forensics; Tessa Fowler, HMV; Lauren Young, BSGM

15-Minute Break

1:30 PM - 2:20 PM
Who Are You Today? Who Could (or Should) You Be Tomorrow?

Anne Harvey, Pioneer Utility Resources


2:20 PM - 3:20 PM
From Static to Cinematic: Click, Record, and Connect! Video Marketing How-to Lean-in and Best Practices
Samantha Bailey, Taylor Telecom; Mcxie Hurst, Peoples Telephone; Kerry Sutton, HCTC

10 Minute Break

1:30 PM - 2:30 PM
Sales + Tech = Less Friction, More Wins
Sergio Lara, Elizabeth Girndt, Joel Green, YK Communications

 

 

 

15-Minute Break

  3:00 PM - 3:50 PM
Budgeting & Excel Tips and Tricks with AI
Larissa Schomaker, JSI
3:30 PM - 4:20 PM
Nailed It/Failed It: Marketing and Sales Campaign Confessions

Moderator: Matt Faggione, Etex

2:45 PM - 3:30 PM
OTDR Hands-on Training
Ben Bond, Matt DeBalski, Exfo

  4:00 PM - 5:00 PM
Operational Efficiencies and Revenue Growth
Jeremiah Raya, Baker Tilly

4:20 PM - 5:00 PM
Marketing Perspectives from Outside Telecom

David Sierk, Kandra Young

3:40 PM - 4:30 PM
Technician Round Table
Moderator: Charlie Cano, Etex

5:00 PM Dinner & Activities on Your Own
 
Thursday,  July 9
TIME (All Sessions are Joint Sessions - Primrose C)
7:30 AM Check-in & Registration
8:00 AM - 9:00 AM Breakfast-Lantana
9:00 AM - 10:00 AM It’s Complicated, An Economic Update
Hunter Hook, CoBank
10:00 AM - 10:15 AM

Break
(If checking out, take this time to grab your bags from your room. We will have space for your luggage.)

10:15 AM - 11:00 AM How Regulatory Impacts You
Wes Robinson, Eastex; Richard DeBolt, TTA
11:00 AM - 11:30 AM Community Engagement 101
John Hubbard, Premier Legislative Consulting; Richard DeBolt, TTA
11:30 AM TTA Summer Training Conference Adjourns