2025 TTA Spring Training Agenda
(subject to change)

Monday, May 12
TIME JOINT SESSIONS (Primrose AB) 
11:30 AM - 12:30 PM Check-in and Registration
12:45 PM - 1:00 PM Kickoff Meeting
1:00 PM Disruption: Make it Stop!
Presenter: Terry Chevalier, Sunstone Associates
2:00 PM AI: Opportunity or Obstacle? Risks and Rewards for Rural Broadband
Presenter: Sangit Rawlley, JLA Advisors
3:00 PM - 3:15 PM Break
3:15 PM - 4:45 PM Fighting the Big Guys
Moderator: Rusty Moore, BBT
Panelists: Ricky Martinez, Taylor Telecom; Kandra Young, Coleman County Telephone; Tara Zielinski, Nortex Communications
5:00 PM - 7:00 PM Welcome Reception (Primrose D)
Cocktails & Hors d’oeuvres
Sponsored by Heard, McElroy & Vestal, LLC
 
Tuesday, May 13
Time Finance Track Marketing/Sales/Customer Service Track Technical Track
7:30 AM Check-in & Registration (all day)
7:30 - 9:00 AM Breakfast (Lantana)
9:00 AM - 10:00 AM

Beyond USF: Creative Funding for Rural Telecom
Moderator: Terry Chevalier, Sunstone Associates

Panelists: Charlie Cano, Etex; Lauren Sanders, BBT; Ted Koerner, Alpina Capital

Primrose AB

Technician Multitool (Joint Session with Marketing/Customer Service and Technical)
Billy Colston III, Riviera; Joel Green, YK Communications; Tara Zielinski, Nortex Communications

Primrose D

10:00 AM - 10:10 AM Break (10 minutes)
10:10 AM

Keeping your Accounting Data Secure
Todd McElmurry, HMV

Primrose AB

Anchor Institutions - Managing Specific Needs
Moderator; Mcxie Hurst

Panelists: Brittany Hayes, Peoples Telephone, Larry Montgomery, Etex

Primose D

Two Sides of the Same Coin
Jennifer Prather, Totelcom and Michael Prather, Totelcom

Plumeria

11:10 AM

Texas Tax Grid
Rebecca VanNattan, HMV

Primrose AB

We’re From Here - Marketing and Customer Service that Highlight Local Community Presence
Moderator: Kaitlin Puckett, Eastex. Speaker: Brian Perry, FoundTx and Letitia Smith, FoundTX

Primrose D

Round Table Discussion

Moderator: Charlie Cano, Etex

Plumeria

12:00 PM - 1:30 PM Lunch on your own
1:30 PM

Deferred Taxes
Blake Lackey, HMV and Rebecca VanNattan, HMV

Primrose AB

Branding Tips from Outside Telecom
Moderator:  Jackie Fowler, YK Communications

Panelists: Bethany Allee, PDI Technologies; Andrew Szatan, Zillow; Jaime Wells, H-E-B 

Primrose D

Fiber Splicer Training and Best Practices
Steve Mosallimy, UCL Swift North America

Plumeria

2:30 PM Break (10 Minutes)
2:40 PM

Navigating Regulatory Changes and Their Impact on Texas ILECS
Moderator: Jeremiah Raya, Moss Adams and Sharon Minor, Moss Adams

Panelists: Joey Anderson, Nortex; Samantha Munoz, HCTC; Lauren Sanders, BBT

2:45 PM Break
Break
3:00 PM

Round Table Discussion - A wide ranging discussion of various marketing, sales, and customer service topics.

Moderator: Dee Dee Longenecker, Eastex

Primrose D

Modem Placement and Best Practices 
Vantage Point

Plumeria

3:30 PM

What Do the Metrics Say? Benchmarking the Rural Broadband & Telecom Industry
Jarret Rea, Moss Adams

Primrose AB

4:30 PM

DINNER AND ACTIVITIES ON YOUR OWN

 
Wednesday, May 14
TIME JOINT SESSIONS (Primrose AB) 
7:30 AM Check-in & Registration
8:00 AM - 9:00 AM Breakfast (Primrose D)
9:00 AM -10:00 AM Still Preparing for BEAD
Wes Robinson, Mark Seale
10:15 AM Websites, Social Media, and New Options for Digital Outreach
Brian Perry, FoundTx and Letitia Smith, FoundTX
11:30 PM TTA Spring Training Meeting Adjourns
1:00-3:00PM

Innovative Systems-Texas eLations Users Update
(This meeting will immediately follow the TTA Spring Sales and Marketing Meeting)

Who Should Attend:

  • Current eLations users
  • Companies interested in learning more about eLations billing and OSS