2024 TTA Spring Training Agenda
(subject to change)

Tuesday, May 14
Time Finance Track Marketing/Sales/Customer Service Track
11:00 PM - 12:30 PM Check-in & Registration
12:30 PM - 1:00 PM Kickoff Meeting
1:00 PM - 3:00 PM CPA Ethics Training
Allison McLeod, UNT		 Emerging Regulatory Issues Affecting Sales
Broadband Nutritional Labels, Digital Discrimination, and Other Hurdles
 
New Products, Bundles, and Promotions:
The Full Scope Business Case and Route to Profitability
3:00 PM - 3:10 PM Break
3:10 PM - 5:15 PM CPA Ethics Training
Allison McLeod, UNT		 "Buzz & Beyond: Navigating the Hype Highway”
Google My Business, Social Media, Mail Platforms
NTCA Smart Rural Community Program
5:15 PM - 6:30 PM Welcome Reception featuring the WiTT "Fun"draising Challenge
Cocktails & Hors d'oeuvres
 
Wednesday, May 15
Time Finance Track Marketing/Sales/Customer Service Track
7:30 AM Check-in & Registration
7:30 AM - 8:30 AM Breakfast
8:30 AM - 9:30 AM Surviving Audits
USAC, Sales Tax, and Other Audits		 B to B Sales
Generating new CLEC business - Competing with the Big Guys
9:30 AM - 11:00 AM Federal USF Changes vs. Texas USF
Rate of Return vs Grants
Managing Competing Funds - Voice and Broadband		 Aligning Marketing with Sales & Customer Service
Better planning, better communication, better customer experience
20 Sales & Marketing Tips in 30 Minutes
20 customizable, totally take-able marketing and sales tips for your organization
11:00 AM - 11:10 AM Break
11:10 AM - 12:00 PM Regulatory / Legislative Update
12:00 AM - 1:30 PM Lunch on Your Own
1:30 PM - 2:30 PM Update on Texas Tax Grid
 Live and Online Events
Gaming, Streaming, and Other Outreach
2:30 PM - 2:40 PM Break
2:40 PM - 3:45 PM How to Be Smart About Artificial Intelligence Tools
3:45 PM - 4:45 PM Workforce Development: Success Stories and New Developments
 
Thursday, May 16
Time Finance Track Marketing/Sales/Customer Service Track
7:30 AM Check-in & Registration (all day)
7:30 AM - 8:30 AM Breakfast
8:30 AM - 9:30 AM Mergers & Acquisitions
Market Trends, Valuation Strategies		 From “Meh” to Memorable: Customer Service Strategies
9:30 AM - 10:30 PM Charitable Foundations - Creation and Use
How Charities Enhance Company Presence
10:30 AM - 11:00 AM Break
11:00 AM - 12:00 PM BEAD Anticipation
12:00 PM Meeting Adjourns