2024 TTA Spring Training Agenda
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| Tuesday, May 14 | ||
| Time | Finance Track | Marketing/Sales/Customer Service Track |
| 11:30 PM - 12:30 PM | Check-in & Registration | |
| 12:30 PM - 1:00 PM | Kickoff Meeting | |
| 1:00 PM - 3:00 PM | CPA Ethics Training Allison McLeod, UNT |
Emerging Regulatory Issues Affecting Sales Broadband Nutritional Labels, Digital Discrimination, and Other Hurdles Chris Ewing, JSI New Products, Bundles, and Promotions: The Full Scope Business Case and Route to Profitability Ruby Hibben, Vantage Point |
| 3:00 PM - 3:10 PM | Break (10 minutes) | |
| 3:10 PM - 5:15 PM | CPA Ethics Training Allison McLeod, UNT |
"Buzz & Beyond: Navigating the Hype Highway” Google My Business, Social Media, Mail Platforms Matt Faggione, ETEX Dee Dee Longenecker, Eastex Tara Zielinski, Nortex NTCA Smart Rural Community Program Laura Withers, NTCA |
| 5:15 PM - 7:00 PM | Welcome Reception featuring the WiTT "Fun"draising Challenge Cocktails & Hors d'Oeuvres |
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| Wednesday, May 15 | ||
| Time | Finance Track | Marketing/Sales/Customer Service Track |
| 7:30 AM | Check-in & Registration (all day) | |
| 7:30 AM - 8:30 AM | Breakfast | |
| 8:30 AM - 9:30 AM | Surviving Audits (1.2 CPE Credits) USAC, Sales Tax, and Other Audits Justin Wardle, Moss Adams Lynette Hampton, Moss Adams Rachel Stark, Moss Adams Tessa Mehlhaff, Moss Adams |
B to B Sales Generating new CLEC business - Competing with the Big Guys Larry Montgomery, Etex Victor Carrasco, BBT Jason Slagle, Peoples |
| 9:30 AM - 11:00 AM | Federal USF Changes vs. Texas USF (1.8 CPE Credits) Rate of Return vs Grants Managing Competing Funds - Voice and Broadband Sharon Minor, Moss Adams Lauren Sanders, BBT Tanner Hamann, Colorado Valley |
Aligning Marketing with Sales & Customer Service Better planning, better communication, better customer experience Russell Kacer, YK Communications Jeff Hazlett, Calix Jackie Fowler, YK Communications 20 Sales & Marketing Tips in 30 Minutes 20 customizable, totally take-able marketing and sales tips for your organization Ruby Hibben, Vantage Point |
| 11:00 AM - 11:10 AM | Break (10 minutes) | |
| 11:10 AM - 1:30 PM | Lunch on Your Own | |
| 1:30 PM - 2:30 PM | Update on Texas Tax Grid (1.2 CPE Credits) Debbie Broyles, HMV Rebecca VanNattan, HMV |
Live and Online Events Gaming, Streaming, and Other Outreach Dee Dee Longenecker, Eastex Wesley Willis, VTX1 Kerry Sutton, HCTC |
| 2:30 PM - 2:40 PM | Break (10 minutes) | |
| 2:45 PM - 3:45 PM | How to Be Smart About Artificial Intelligence Tools (1.2 CPE Credits) Andy Johns, Pioneer |
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| 3:45 PM - 4:45 PM | Workforce Development: Success Stories and New Developments (1.2 CPE Credits) Charlie Cano, Etex Ricky Martinez, Taylor Rebecca Schneider, BBT Amanda Longtain, Transfr |
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| Thursday, May 16 | ||
| Time | Finance Track | Marketing/Sales/Customer Service Track |
| 7:30 AM | Check-in & Registration (all day) | |
| 7:30 AM - 8:30 AM | Breakfast | |
| 8:30 AM - 9:30 AM | Mergers & Acquisitions (1.2 CPE Credits) Market Trends, Valuation Strategies Spencer Lamb, HMV |
From “Meh” to Memorable: Customer Service Strategies Aaryn Slafky, Pivot |
| 9:30 AM - 10:30 PM | Charitable Foundations - Creation and Use How Charities Enhance Company Presence (1.2 CPE Credits) Kirby Kacer, YK Communications Mark Seale, TTA |
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| 10:30 AM - 11:00 AM | Break | |
| 11:00 AM - 12:00 PM | BEAD Anticipation (1.2 CPE Credits) How New Programs Will Work and Affect the Industry and Your Planning Matt Faggione, ETEX Wes Robinson, Eastex Mark Seale, TTA |
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| 12:00 PM | Meeting Adjourns | |
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